A’dam – November, 2th 2007 – Business intelligence refers to the broad classification of applications and technology tools designed to collect, store and analyze raw business data, which can then be used to guide business decisions.
Business intelligence has guided restaurants on which burgers to add, helped retailers determine which customers to target for upselling and guided sports teams to victory. But the business intelligence arena is changing and its reach is growing. BI is becoming increasingly important to businesses as they try to turn data into information. To whit, Gartner found it to be the number one technology priority for 2007. [Read more...]
